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our story
About our Store
Luxury Pashmina is an online store for the most authentic Pashmina fabric. We procure only the original handmade pashmina shawls, scarfs, wraps, and other apparel from Kashmir, India. Pashmina clothes carry a long history of luxury and premiumness that can be experienced only from authentic Pashmina clothes handcrafted by the artisans from the root place of the Pashmina fabrics.
It’s an attempt to engross the traditional heritage of Kashmir and the worthiness of craftsmanship. We have the vision to popularize the Indian art form all around the globe through this digital platform of Luxury Pashmina.
Mission & Vision
Luxury Pashmina is a venture to shape the marketplace and to connect the customers who have fine tastes in clothing, and who understand & appreciate the uniqueness, art, and journey behind the Pashmina Fabrics. We are eying to build a community of all pro-luxury buyers around the globe and Pashmina Weaver in a way that buyers enjoy the pure Pashmina clothes and the artisan called Weaver in Kashmir gets the best possible rewards for their unique arts and all the hard work.
The epitome of beauty, grace, and opulence, the traditional Pashmina is an incredibly light and delicate cloth that creates beautiful clothing like Pashmina shawls, scarves, stoles, and even Pashmina sarees. The rise of modern technology has led to a decrease in the demand for one of the most ancient and classic Pashmina due to artificial imitations of handwoven items. Luxury Pashmina’s goal is to fetch the most authentic and superior quality Pashmina accessories to add royalty and luxuries to your wardrobe collection.
Luxury Pashmina has asserted its probity to create perfection in the form of refined and exquisite clothing that find form in the Pashmina fabric. We have tried to highlight the workmanship of the artisans and the rich traditional heritage of Indian arts of Pashmina fabric through our platform. Luxury Pashmina has enabled the Pashmina to transcend age, eras, and cultures while elevating its signature grandeur and high luxury.
So now, all the Pashmina lovers in the world will have access to authentic handpicked Pashmina products directly through our platform. Our goal at Luxury Pashmina is to glorify this traditional art form and provide original Pashmina products all across the globe.
We have noticed during our market research that there is still a huge gap between the customers who would really appreciate these fully handmade Pashmina clothes and the Wovur in terms of product quality, costing, and logistics. Luxury Pashmina will work as a bridge between the Pashmina Artisan, groups, and the buyers from procurement to doorstep delivery.
We are striving to take the premium quality Pashmina clothes and accessories from the remotest part of India like Kashmir to worldwide.
We are starting with pan-India and the USA delivery in the first phase right after the launch, entire Europe and Asia will be covered in the next phase soon.
Pashmina
A Royal Handwoven Fabric
Pashmina is the art of handcrafting fine cashmere wool into luxury scarves, shawls, wraps, and other opulent accessories. Pashmina has always been the term used for elegant, colorful, handwoven Kashmiri shawls, scarves, etc. Pashmina is derived from the Urdu word ‘Pashm’ which means ‘wool’ in Persian. Pashmina fabric is known for its fineness, warmth, softness, desirable aesthetic value, and timelessness in fashion.
It is the most luxurious fiber and commands a higher price among all-natural fibers. The Pashmina word itself sounds royal as it belongs to the most ancient times, an honor among kings, the Pashmina has been the insignia of nobility and power for centuries, known to have been exchanged as gifts among royals. The finesse and finery of the shawl became a symbol of high prestige.
Artisans and the Making of Pashmina
Men and women who wear fine Pashmina fabric remain snug during winters and are seldom aware of the origins of Pashmina, or the travails endured by the people that nurture, tend, and protect the mountain goats that yield this wool. The most elegant handmade fabric reaches you through a long and tough grind process.
Changthang, 170 km from Leh, is home to Changpas (The Changpa or Champa are a semi-nomadic Tibetan people found mainly in the Changtang in Ladakh, India), who rear the Pashmina goat. Men pinned down one goat at a time, and the method of getting Pashmina begins by combing out the fleece of Changthangi goats to separating individual fibers, hand spinning it from fiber to yarn, then the entire weaving process & dyeing & finally the intricate embroidery is traditionally carried out by specialized craftsmen and women. This wool has a thousand years of history of being woven into shawls & blankets and is praised for its exquisite softness, long life, warmth, and beauty.
Pashmina weaving has always been a very laborious work. The artisans are the one who makes these Pashmina Accessories exceptional. The hand embroideries of Pashmina belong to families that have learned, taught & passed on the art through generations. The art of weaving is the turning point in the journey of a Pashmina. It transforms the Cashmere yarn into the finest pashmina shawls, stoles, scarves, throws, and apparel the mortal one has ever seen.
Pashmina outfits are much valued by the people. But rarely do we see someone paying attention to the hardworking Kashmiri weavers who do the job meticulously of collecting the discarded wool of a special variety of goat, then hand spinning and hand weaving them. A weaver carefully mounts the yarn over his traditional wooden handloom and starts weaving with a harmonious effort of his hand and foot. It takes anywhere from 3 days to 2 weeks to finish weaving one pashmina scarf, pashmina wrap, or pashmina shawl. The charm they create with their hands produces Pashmina which has a remarkable power of emphasizing the beauty of any cloth which is worn with it.
The weaving of pashmina has given a golden opportunity to the people, especially women to prosper in their life as they have got an open stage to perform of their own as employed and independent women.
The backstory of Luxury Pashmina
“The idea of Luxury Pashmina emerged from the memory of my parents, especially my mother, she absolutely loved the Pashmina Shawls and other collections of Kashmiri wool. Luxury Pashmina is my humble attempt to increase the availability of the Pashmina products not only in India or the USA but also around the world” – Bhavin Rena
Contribution towards Artisans Welfare
For the betterment of the Artisans or weavers who are keeping alive, the “Art of Ancient Luxury Fashion & Lifestyle”, we have planned to support their families and enable their children to get better and modern education.
Since Luxury Pashmina has emerged from the memory of loved ones, it will be incomplete without preaching care through the Pashmina accessories for the diligent craftsmen who are doing all the hard work to make the authentic handmade pashmina fabric reach our customers.
We have pledged to contribute up to 5% of our profits toward welfare and empowering the community of artisans associated with us. Their livelihood to a certain extent depends on businesses and distributors like us. Our artisans work painstakingly to acquire, weave, and embroider our luxury pieces; hence we too work hard to promote this shared sense of partnership. Our contribution will be mostly focused on the child education and training of the artisans associated with us.
So when you are buying your favorite pashmina shawl, scarves stole, or any other authentic pashmina fabric on Luxury Pashmina, be proud of it not only because you bought the genuine pashmina clothes but also because you are directly helping and contributing to the child education and welfare of artisans who are doing everything possible to make it truly special and luxury.
